Marketing Manager

Job responsibilities:

1. Responsible for implementing the overall promotion tone of company brand and product brand, responsible for major brand activities and the establishment of company strategic propaganda framework; integrating media resources, responsible for advertising and soft brand propaganda basic tone;
2. Responsible for formulating the overall plan of project product planning, clarifying the overall spirit of project product planning, and determining the image positioning of project product;
3. Be responsible for compiling company brand and company product advertisement and propaganda plan, carrying out advertisement bidding, negotiation and advertisement publication, planning and managing project product promotion expenses, and completing project promotion summary and suggestion;
4. Be responsible for the development and liaison of relevant organizations and institutions, and coordinate the work cohesion and cooperation of relevant departments.

Requirements:

1. Bachelor degree or above, more than 5 years working experience, more than 2 years of post management experience;
2. Experience in planning or participating in the whole process of a complete project or large-scale project; highly sensitive and judgmental to the business sector and market, familiar with the operation of various media, advertising and channels; with certain industry contacts and resources;
3. Have the ability of precise positioning of the overall operation of the project, be good at putting forward creative ideas, drawing up plans independently, formulating project brands and product promotion programs; have excellent creative and written expression skills, excellent communication skills, excellent proposal skills and strong persuasion;
4. Strong ability to resist pressure, professionalism and sense of responsibility.